FOOD RELATED
Gaucho Gourmet was a small food distributor in Texas. A couple months into their rebranding as “Food Related”, COVID-19 hit. Restaurants and hotels started closing and the orders stopped coming in. So in a matter of five days, Lovers Not Haters helped them expand their wholesale business to online retail, home delivery and curbside pickup to adjust to their communities’ needs.
We had to be very hands-on. A small team and I concepted, designed, shot and edited all content.
LOOK & FEEL DEVELOPMENT + SOCIAL POSTS DESIGN
LOVE DROP OFF INITIATIVE
Our Food Related client decided to use their trucks to deliver hundreds of food kits to laid off restaurant employees in their community.
We called this initiative the #LoveDropOff
TOILET PAPER SHORTAGE CONTENT
Remember those days when everyone was freaking out about the shortage of toilet paper?
We joined the viral “Toilet Paper Challenge” buzz to announce that, for Food Related, toilet paper was not a challenge.
EGG (HUEVOS) SALE CONTENT
Right after the shortage of toilet paper, many supermarkets didn’t have eggs to sell. Food Related did. So we made some content to announce that.
MOMELETTES CAMPAIGN
We also created 5 videos as part of a campaign to sell eggs during Mother’s Day 2020: Cook a Momelette for your mom.